SubStrata

Substrata, founded in 2019 in Tel Aviv, Israel, operates a sales communication intelligence platform utilizing what it terms Social Signal Intelligence (SSI). The company was established by Ori Manor Zuckerman, Baruchi Har-Lev, and Eran Yessodi. CEO Ori Manor Zuckerman is a serial entrepreneur with several prior startups, including Unomy which was acquired by WeWork, providing him with a deep background in B2B market intelligence and sales dynamics. This experience informed the creation of Substrata, which was initially conceived to analyze 'office politics' but strategically pivoted to focus on high-stakes B2B dealmaking. CTO Baruchi Har-Lev brings expertise in Natural Language Understanding (NLU) and speech processing, while CPO Eran Yessodi contributes his extensive product experience.

The company's core business revolves around its AI-powered platform that analyzes the subtle, nonverbal cues in business communications to provide a competitive edge in complex negotiations. Substrata's technology is designed to decode the underlying interpersonal dynamics between buyers and sellers by processing not just the content of what is said, but also the nonverbal signals, or subtext. This is achieved by analyzing multimodal data points from digital interactions, including emails and video conference calls on platforms like Zoom, Google Meet, and Microsoft Teams. The AI examines social cues such as tone of voice, pauses, interruptions, participant turn-taking, and other paralinguistic elements to reveal hidden sentiments, power dynamics, hierarchies, and intentions that can influence a deal's outcome.

Substrata operates on a subscription-based business model, which is typical for a SaaS company, offering tiered pricing plans to cater to individuals and large enterprises. Its client base includes B2B revenue teams, venture capital and private equity firms, investment bankers, and other professionals involved in high-stakes transactions. The platform provides several products, including 'SoundWave' for real-time conversational analysis during meetings and 'Q for Email' which analyzes language to gauge engagement and predict how messages will be perceived. A feature called the 'Authority Zone' helps users modulate their communication style to maintain credibility. By providing actionable insights into these unspoken social signals, Substrata aims to help dealmakers navigate complex social landscapes, overcome deal blockers, and improve their closing rates.

Keywords: social signal intelligence, sales intelligence, conversation analysis, B2B sales, dealmaking, negotiation technology, nonverbal communication, AI sales assistant, behavioral analytics, communication intelligence, sales coaching, revenue intelligence, sentiment analysis, power dynamics, sales technology, SaaS, natural language understanding, subtext analysis, deal acceleration, relationship intelligence