Subscript

Subscript operates as a financial technology firm specializing in revenue operations for the Business-to-Business (B2B) Software-as-a-Service (SaaS) sector. The company was founded in 2021 by Sidharth Kakkar, who currently serves as the CEO. Kakkar's professional background includes a stint in finance at Goldman Sachs and co-founding the ed-tech platform Freckle Education, which was later acquired. This prior experience building a SaaS company exposed him to the complexities of managing revenue, which directly informed the creation of Subscript. He is joined by Michelle Lee, a founding team member who heads go-to-market, operations, and culture. Lee previously worked at Freckle Education with Kakkar and holds an MBA from Harvard Business School.

The company's core offering is a unified platform designed to streamline and automate the entire revenue management lifecycle for B2B SaaS companies. It targets finance teams at high-growth SaaS businesses, aiming to replace fragmented systems and manual spreadsheet-based workflows. Subscript's business model is subscription-based, with tiered pricing plans that are not directly tied to a percentage of their clients' Annual Recurring Revenue (ARR), a deliberate move to offer more predictable costs. Pricing tiers range from an annual minimum of around $8,000 to over $100,000, depending on the client's needs.

Subscript's platform integrates billing, revenue recognition, and in-depth analytics into a single source of truth. Key features include automated and flexible invoicing, support for complex and hybrid pricing models, and accounts receivable automation to accelerate collections. The platform provides real-time analytics and Key Performance Indicators (KPIs) crucial for SaaS companies, such as ARR, Net Revenue Retention (NRR), Customer Lifetime Value (LTV), and Customer Acquisition Cost (CAC). It allows finance leaders to segment and analyze data by various attributes to answer strategic questions efficiently. The system is built to integrate with common CRM, general ledger, and billing products like Salesforce, QuickBooks, Netsuite, and Xero. Since its inception, Subscript has secured a total of $21 million in funding, including a $15 million Series A round, to expand its AI-powered automation and platform capabilities.

Keywords: revenue operations, B2B SaaS finance, subscription intelligence, automated billing, revenue recognition, SaaS metrics, ASC 606 compliance, financial analytics, accounts receivable automation, ARR tracking, NRR analysis, LTV calculation, CAC analysis, dunning management, subscription billing, financial reporting, data integration, Sidharth Kakkar, usage-based billing, finance automation