Sublime Skinz

Sublime, formerly known as Sublime Skinz, was a French ad-tech company established in 2012. The firm was founded by an unlisted group of individuals including Romain Parent, Jean-Marc Pericone, Marc Rouanet, Jerem Febvre, and Amyeric Le Corre. In June 2015, the company secured $5 million in a Series A funding round led by ISAI.

The company operated as a global marketplace for high-impact, non-intrusive digital advertising. It specialized in 'skin-based' advertising, a format that wraps around webpage content, to address common issues in digital advertising like viewability and engagement. Sublime's technology stack, which included a dedicated ad server, an ad network, and a SaaS management portal, enabled the scaling of these typically bespoke ad units across thousands of publisher websites. The company catered to advertisers, publishers, media agencies, and trading desks, providing real-time statistics and transparent insights to optimize campaign performance and maximize return on ad investment. Its client roster included major brands like Renault, Samsung, Nike, and Netflix.

Sublime's product offerings included various skin formats for desktop and mobile, such as M-Skinz, which featured top and bottom banners with a user-initiated video panel. This focus on user experience aimed to deliver more engaging and less intrusive advertising. The company expanded its international presence by opening offices in London, New York, San Francisco, and Düsseldorf. Over the years, Sublime received accolades such as the 'audience favourite' at the Launch: Silicon Valley World Cup Tech in 2014 and Ernst & Young's 'Born Global' prize in 2016. In September 2021, the digital entertainment and media platform Azerion acquired Sublime to bolster its programmatic and monetization capabilities across Europe.