StyleScan

StyleScan develops AI-powered visualization technology for the fashion industry, offering a suite of 'software as a service' (SaaS) solutions designed to enhance the e-commerce experience. Founded in 2018 by Larissa Posner, the Los Angeles-based company aims to disrupt traditional catalog photography by allowing brands to generate high-quality, on-model imagery without physical photoshoots. Posner, a former catalog model and financial advisor, leveraged her experience and an MIT certification in machine learning to address the inefficiencies and lack of personalization in online shopping. She identified a market need for consumers to visualize apparel on different body types and themselves, which led to the creation of StyleScan.

The company's core technology converts 2D photos of garments into 3D volumetric meshes that can be realistically superimposed onto a diverse range of virtual models. This allows shoppers to see how items fit on various body shapes, sizes, and skin tones. Key products include 'ModelSwitch,' which lets customers preview items on different models, and 'Style Switch,' which allows users to build complete outfits from a retailer's inventory. StyleScan's business model is primarily subscription-based, with clients paying for access to its Shopify app and image generation services. The company targets fashion brands, online retailers, and manufacturers, helping them increase sales conversion rates by up to double and reduce returns by 30%. The platform is also positioned as a sustainable solution, reducing costs and textile waste associated with traditional photoshoots.

StyleScan has raised a total of $3 million in seed funding, with the latest round in June 2022 led by Clearbrook Capital. The company began generating monthly recurring revenue in the second quarter of 2022 and has secured several luxury fashion companies as clients. The executive team includes Chief AI Officer Rob Reitzen and CTO Hein Hundal, who bring expertise in applying machine learning algorithms from the finance and gaming industries to computer vision for fashion.

Keywords: virtual try-on, AI merchandising, fashion technology, e-commerce visualization, 3D apparel rendering, digital dressing room, SaaS, Shopify app, augmented apparel, on-model imagery, fashion retail, personalization, sustainable fashion, catalog photography, computer vision, Larissa Posner, ModelSwitch, Style Switch, fashion AI, apparel visualization