StyleNook
AI-powered personal styling service for urban women.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
N/A | Seed | ||
| Total Funding | 000k | ||
StyleNook is an online personal shopping and styling service specifically targeting urban, professional women in India. Founded in 2016 by Arti Gupta and Kuntal Malia, the Mumbai-based company aims to simplify the shopping experience for women who are short on time. The founders' combined experience in e-commerce, data analytics, and user behavior at companies like Hopscotch and ModCloth informed StyleNook's data-driven approach. Kuntal Malia has a background in leveraging data for growth at firms including ModCloth, ZoomIn, and Yahoo!, while Arti Gupta has extensive experience in content and commerce.
The business model combines artificial intelligence with human stylists to deliver a curated selection of clothing. Users begin by completing a detailed style profile, covering preferences, body type, and budget. An AI-powered engine then generates recommendations, which are refined by a human stylist who handpicks five items to be sent to the customer in a "StyleNook box". This service operates on a "try before you buy" basis, where customers receive the box, keep the items they like, and return the rest. A nominal styling fee is charged, which can be credited towards any purchase made. This B2C model generates revenue through the sale of curated apparel, with a focus on repeat business from a growing user base.
StyleNook partners with a range of vendors, from major brands like FabIndia and Myntra to smaller, boutique labels, to source its clothing. The company has received angel and seed funding from investors including Lead Angels Network, Stanford Angels & Entrepreneurs, Randev Ventures, and Aureolis Ventures. The capital is being used to enhance its AI capabilities and expand its merchandising team.
Keywords: personal styling, fashion technology, AI-powered shopping, curated clothing, subscription box, women's workwear, online shopping India, data-driven fashion, try before you buy, personal shopper, e-commerce, clothing recommendation, style profile, B2C fashion, Mumbai startup, Indian fashion market, professional women's apparel, curated fashion, style analytics, fashion subscription