StyleDoubler

StyleDoubler operates a performance-driven influencer marketing platform connecting brands with content creators, primarily focused on the rapidly expanding Southeast Asian market. Incorporated in Finland in December 2017 by serial entrepreneur Eetu Raudas and technology veteran Roman Vasilkov, the company made a strategic decision to launch in Southeast Asia from day one, identifying the region's high social media penetration and e-commerce growth as a key opportunity. Raudas, the CEO, brings experience from three prior internet-based platform ventures, including a fashion e-commerce marketplace whose challenges with high customer acquisition costs directly informed StyleDoubler's performance-based model. The company established its presence in Indonesia in 2019, which now serves as its regional headquarters.

The firm's business model is centered on a pay-per-performance structure, which differentiates it from traditional influencer agencies that often charge flat fees. StyleDoubler monetizes its platform by taking a commission from sales generated through influencer referral links. For example, on a transaction with a 10% commission, the influencer might earn 7% while StyleDoubler takes a 3% platform fee. This model serves both sides of the two-sided marketplace: content creators, ranging from nano-influencers to those with large followings, can monetize their content, while B2C brands and online retailers only pay for tangible results such as views, clicks, or sales. The company caters to a wide range of advertiser segments including e-commerce, fashion, beauty, electronics, and travel, counting major players like Lazada, Shopee, and TikTok among its clients.

The StyleDoubler platform provides an end-to-end solution for managing and optimizing influencer campaigns. Brands can utilize advanced filters to discover suitable influencers based on demographics, engagement rates, and past performance data. The platform facilitates campaign management from a single dashboard and provides real-time tracking of key metrics like views, engagements, and conversions, allowing for data-driven optimization. For creators, StyleDoubler offers a mobile application designed to simplify campaign participation, manage collaborations, and track earnings. The company supports full-funnel marketing objectives, offering campaign types based on Cost Per View (CPV) for awareness, Cost Per Unique Click (CPUC) for traffic generation, and Cost Per Sale (CPS) for conversions. Having raised approximately $3.58M and recently closing a Series C round, StyleDoubler is focused on expanding its footprint into markets like Malaysia, the Philippines, Singapore, Thailand, and Vietnam.

Keywords: influencer marketing, performance marketing, affiliate network, Southeast Asia, content creator monetization, social commerce, cost per sale, e-commerce marketing, creator economy, brand collaboration, digital advertising, marketing technology, lead generation, customer acquisition, user engagement, social media analytics, full-funnel marketing, mobile marketing, adtech, SaaS