stylecycle.gr

StyleCycle.gr operates as an online marketplace in Greece, focusing on the resale of pre-owned fashion from established brands. The company was founded by Niki Lalioti and Ileana Ismyridi, who serve as co-founders. Friends since school, both founders are professionals with expertise in Marketing and Communication. Their journey into the resale market began in 2021 with the creation of MomCycle.gr, a marketplace for parents to buy and sell children's items, born from their own experiences as mothers. Following the success of MomCycle, they launched StyleCycle.gr in March 2024 to cater to the broader fashion market.

The platform facilitates a circular economy for fashion by providing a trusted space for consumers to sell clothes and accessories they no longer use and to purchase quality second-hand items at a discount. The business model is centered on consumer-to-consumer transactions. Sellers can photograph and upload their items, setting their own prices. Once approved by the StyleCycle team, the items are published on the site. The platform serves individuals looking to declutter their closets and earn money, as well as shoppers seeking affordable, high-quality fashion. Revenue is likely generated through a commission on sales made through the platform. The company aims to make second-hand shopping an enjoyable and secure experience, emphasizing product quality and transaction safety.

StyleCycle.gr offers a wide range of products, including clothing, shoes, bags, and accessories from a diverse list of brands, spanning from high-street to luxury designers like Chanel, Gucci, and Louis Vuitton. A key feature is the authenticity guarantee for luxury items, which involves a verification process using AI tools and physical inspection by experts for items over a certain value. This service helps to build trust between buyers and sellers. The platform also includes a rating system for sellers to ensure accountability. Recently, the parent company, DELMA P.C., secured a €420,000 investment from SPOROS Platform to enhance the technological infrastructure and support the growth of both MomCycle and StyleCycle.

Keywords: second-hand fashion, pre-owned luxury, online marketplace, circular economy, resale platform, sustainable fashion, Greek startup, women's apparel, designer resale, fashion accessories, C2C e-commerce, Niki Lalioti, Ileana Ismyridi, MomCycle, DELMA P.C., SPOROS Platform, clothing resale, accessory marketplace, authenticity verification, brand-name apparel