StudioNow

StudioNow operates as a marketplace connecting businesses with a global network of creative professionals for video production. The company was founded in 2007 by David Mason, who serves as the Executive Chairman. Mason's background includes founding and leading other ventures, bringing entrepreneurial experience to the firm.

The company's business model is centered around a managed marketplace platform that facilitates the creation of video content at scale. This platform serves major brands and advertisers who require a high volume of quality video content for marketing, social media, and internal communications. StudioNow streamlines the entire production workflow, from sourcing creative talent—such as videographers, editors, and directors—to managing project logistics and final delivery. This approach allows clients to produce content more efficiently and cost-effectively than traditional production methods.

Revenue is generated through fees for projects managed through the platform. The service provides a comprehensive solution, including project management tools, a curated network of over 12,000 vetted creators, and quality control processes. This ensures a consistent output for clients regardless of the project's geographic location. A significant milestone in the company's history was its acquisition by AOL in 2010, which provided substantial resources and market access. Subsequently, in 2013, the original founders, led by David Mason, reacquired the company from AOL, demonstrating a continued belief in its standalone potential.

Keywords: video production, creative marketplace, content creation, digital media, freelance network, video marketing, content-at-scale, creative services, project management, digital advertising