Studio Shelter

Studio Shelter is a South Korean creative group and venture company focused on animation and webtoon production. Founded in 2015 by CEO Yang Jeong-woo, the company operates from its main office in Seoul. The studio positions itself at the intersection of art and commerce, developing both original content and commercial projects for a diverse range of partners.

The company's core business revolves around producing 2D and 3D animation, motion graphics, promotional videos, and webtoons. Studio Shelter has established a distinct reputation by utilizing traditional cell animation techniques, which differentiates its visual style from that of other studios. This approach emphasizes foundational drawing skills and sophisticated graphics to create vibrant characters and worlds. The business model includes creating proprietary content and providing production services to corporate clients. A key revenue stream is derived from its strategic partnership with Naver Webtoon, South Korea's largest digital comics platform. As an official production partner, Studio Shelter adapts original webtoons into animated series and promotional content, managing the entire process from visual development to sound and voice actor casting. In March 2021, content platform Ridi made a strategic investment in Studio Shelter to strengthen its own content value chain.

Studio Shelter's service offerings are comprehensive, covering commercial strategy, animation production, visual and graphic identity, and character development. The studio has produced a portfolio of original works, including the animated shorts "Cleaner" and "This Is US," alongside webtoons such as "Isnilda" and "Save Cheolsu." This dual focus on both creating its own intellectual property and servicing major platforms like Naver demonstrates a balanced operational strategy aimed at building a sustainable and recognizable brand in the competitive animation industry.

Keywords: animation production, webtoon studio, 2D animation, Korean animation, Naver Webtoon partner, creative studio, motion graphics, character design, commercial animation, original content, digital comics, Ridi investment, Yang Jeong-woo, cel animation, visual development, content production, Korean webtoon, animation services, media art group, promotional video production