Strydal

Strydal, a Munich-based fittech company, offers a specialized online platform for fitness and wellbeing professionals to manage and scale their digital businesses. Founded in 2019 by Alexander Estner, previously with Eversports, and Guilherme Coelho, formerly of Freeletics, the company launched its platform in July 2020. Their backgrounds in the sports and fitness tech space directly inform Strydal's mission to empower independent instructors.

The platform functions as an all-in-one business management tool, often described as 'Shopify for fitness'. It equips fitness trainers and yoga instructors with the necessary tools to host live online classes, manage on-demand video libraries, handle client communication, and process payments. This integrated approach allows individual creators to compete with larger players in the digital fitness market by streamlining their administrative tasks. Key features include member-only libraries for content control, video collections for themed sessions, and direct client feedback tools. A notable privacy feature is the client privacy shield, which prevents participants in a live class from seeing each other, fostering a more comfortable environment.

Strydal's business model is centered on a revenue-sharing arrangement. The company does not charge an upfront or subscription fee to the creators. Instead, it takes a 10% commission on all creator earnings, in addition to a standard 3% transaction processing fee, with payments handled through Stripe. This model allows instructors to create various membership tiers with auto-renewing subscriptions for a stable income stream, or offer drop-in passes for single classes. In October 2020, Strydal secured €800,000 (approximately $948K) in a pre-seed funding round from several angel investors, including Jacob Fatih, the founder of Fitx.

Keywords: fittech, online fitness platform, creator economy, fitness instructors, yoga teachers, video on-demand, live streaming fitness, business management software, digital coaching, client management, recurring revenue, membership platform, Alexander Estner, Guilherme Coelho, Munich startup, online teaching, fitness content monetization, virtual fitness classes, wellness professionals, revenue share model