Struq
An ad personalization platform delivering sales to e-commerce advertisers through personalized retargeting.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor investor investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
| GBP | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | 57 % | (90 %) | (84 %) | (98 %) | (98 %) | - | - |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | (12 %) | 64 % | 175 % | (1753 %) | (978134 %) | - | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (12 %) | 38 % | 178 % | (1380 %) | (1057918 %) | - | - |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| R&D % of revenue | - | - | 215 % | 97 % | - | - | - |
Source: Company filings or news article
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Struq was a marketing technology company that specialized in ad personalization and retargeting for e-commerce clients. The firm was established in London in 2008 by Sam Barnett, who served as the sole founder and CEO. Barnett, a law graduate who pivoted to the tech sector, identified a market opportunity for personalizing online ads while working at the internet advertising company AdJug. He bootstrapped Struq with a small loan, building it into a global company.
The company's core business was providing a platform that delivered personalized marketing at scale for advertisers. By analyzing user behavior, Struq could determine a consumer's position in the conversion funnel and re-engage them with customized creative content, products, and messages. This approach was designed to convert user interest into purchases, serving major e-commerce retailers in sectors like fashion, travel, and consumer electronics. Its client roster included prominent brands such as Nike, Dell, Tesco, Topshop, and Hilton Hotels. The business model focused on helping clients re-engage users who had left their site without making a purchase, thereby driving revenue. By 2012, the company had secured $8.5 million in a Series A funding round from investors including Reed Elsevier, Pentech Ventures, and Allen & Company.
A significant milestone in Struq's history was its acquisition by Quantcast, a real-time advertising and audience measurement company, in October 2014. The deal aimed to create a comprehensive solution for digital advertisers by combining Quantcast's expertise in prospecting new customers with Struq's strength in retargeting and ad personalization. Following the acquisition, Struq became part of Quantcast Advertise, and its London office was established as an engineering hub for the combined entity. The terms of the acquisition were not publicly disclosed. Keywords: ad personalization, retargeting, dynamic creative optimization, e-commerce advertising, marketing technology, adtech, conversion funnel, online advertising, behavioral targeting, personalized marketing, customer re-engagement, digital advertising, programmatic advertising, display advertising, Sam Barnett, Quantcast acquisition, user engagement, retail tech, travel advertising, consumer electronics ads