StriveCloud

StriveCloud provides a gamification and loyalty software platform for businesses seeking to enhance user engagement and retention in their digital products. Founded in Ghent, Belgium, in 2016 by Freek Borghgraef and Joris De Koninck, the company originates from the founders' previous venture in the esports sector, Kayzr. Their experience in building gaming communities informed their strategy to apply game mechanics to non-game contexts, addressing the challenge many apps face with user retention.

The company operates on a business-to-business (B2B) model, providing its API-first platform to a diverse client base that includes sectors like fintech, health and fitness, mobility services, and sports organizations. StriveCloud's revenue is generated through a tiered subscription model, with pricing based on the number of monthly active users and the level of functionality required. This structure includes plans labeled Starter, Growth, and Enterprise, designed to scale with a client's user base.

The core of StriveCloud's offering is a suite of over 25 ready-to-use features that can be integrated into a client's existing web or mobile application. These tools allow product managers and marketers to add interactive elements such as challenges, leaderboards, reward systems, virtual currencies, and personalized achievements. The platform is designed for seamless integration and customization, enabling clients to align the gamified experience with their brand and specific business objectives, such as motivating specific user behaviors or creating habit-forming product loops. In October 2024, the company secured $1.5 million in a seed funding round from investors including Birdhouse Ventures, Fors VC, and Seeder Fund, which is being used for further product development and commercial expansion.

Keywords: gamification software, loyalty platform, user engagement, customer retention, API-first, B2B SaaS, in-app engagement, user behavior, reward systems, customer loyalty, mobile app gamification, web app engagement, player motivation, community building, fintech loyalty, fitness app engagement, fan engagement platform, user retention solutions, virtual currency, achievement badges