STRIVE
The company is called strive and it makes intelligent apparel that measures your muscle strain, giving you insights to maximize your performance, recover faster, and minimize injury risk.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
* | $6.0m | Series A | |
| Total Funding | 000k | ||
STRIVE Tech, Inc. operates as a data platform company focused on optimizing muscle performance for the elite sports and military sectors. Founded in 2016 by CEO Nikola Mrvaljevic and Carsten Winsnes, the company is headquartered in the Seattle area. Mrvaljevic, a former semi-professional basketball player with a background in electrical engineering and body performance research, was motivated by his own experiences with suboptimal coaching to create a solution for detailed athletic monitoring.
The company's core offering is a hardware and software ecosystem that captures and analyzes electromyography (EMG) data from an athlete's muscles. The technology is embedded into compression apparel, primarily shorts, which contain sensors that monitor the muscle activity of the quads, hamstrings, and glutes. This system provides insights into key performance indicators such as muscle load, fatigue, and symmetry between the left and right sides of the body. This allows coaches, trainers, and athletes to quantify the physiological cost of movement, manage training workloads, fine-tune recovery strategies, and mitigate non-contact injury risks.
STRIVE's business model targets high-performance organizations, including professional sports teams and the military. Its client roster includes teams in the NFL, NBA, EPL, MLS, and programs in the NCAA. The company provides a "Teams App" for coaches to monitor multiple athletes simultaneously. It has also introduced "STRIVE Elite," a system tailored for individual elite athletes and their trainers. Revenue is generated from the sale of its performance system, which includes hardware and a subscription to its data and insights platform. The company has secured a total of $9.1 million in funding over three rounds, culminating in a $6 million Series A round in June 2022 led by Future Communities Capital. This funding is intended to advance product development and market expansion.
Keywords: muscle performance, wearable technology, sports technology, athlete monitoring, electromyography, EMG sensors, performance analytics, injury prevention, human performance, compression apparel, sports data, athletic training, load management, fatigue monitoring, muscle symmetry, professional sports, NCAA, military technology, Nikola Mrvaljevic, sports science