Strike Social

Strike Social operates as a specialized AdTech firm, providing a 'Software with a Service' (SWAS) business model that combines proprietary technology with expert managed services for digital advertising. Founded in 2013 by Patrick McKenna, the company leverages artificial intelligence and machine learning to optimize advertising campaigns across major social media and video platforms, including YouTube, Meta, and TikTok. McKenna, who serves as CEO, brought over three decades of experience in technology and business development, including a 12-year tenure at Microsoft and the co-founding of WCI Telecom, to the venture. His journey into the AdTech space was driven by recognizing a need for sophisticated, technology-driven tools within advertising agencies to measure and optimize digital campaigns effectively.

The company's core offering is an end-to-end campaign execution platform designed primarily for advertising agencies and major brands. This platform facilitates media planning, pacing, real-time bid optimization, and detailed analytics. Strike Social's business model is structured to function as an extension of a client's own team, offering 24/7 global support to manage the complexities of campaign setup and execution. This allows their clients, which have included prominent names like Honda, Mattel, Xbox, and Lionsgate, to concentrate on strategic growth and client services. Revenue is generated by delivering savings and efficiencies on every campaign, with a model that guarantees a reduction in clients' previous CPMs, CPVs, or CPCs, and only charging fees when savings are generated.

The firm's technology is a key differentiator, automating repetitive tasks and using data science to enhance ad performance and increase the probability of winning ad auctions. The platform offers two main service models: a self-service option where clients can directly access and utilize the software, and a fully managed service where Strike Social's team handles the entire campaign lifecycle. The company has received significant recognition for its rapid growth, being named the No. 17 fastest-growing private company in the U.S. by Inc. Magazine in 2017. Keywords: AdTech, digital advertising, social media advertising, YouTube advertising, campaign optimization, machine learning, artificial intelligence, media buying, Patrick McKenna, campaign management, SWAS, ad performance, advertising analytics, paid social, ad execution, cross-platform advertising, digital media planning, advertising technology, biddable media, performance marketing