Striemo

Striemo Inc. is a micro-mobility startup that emerged from Honda's new business creation program, IGNITION, in August 2021. The company was founded by a team of engineers from Honda, including CEO Yotaro Mori, who leveraged his expertise in "human studies" from motorcycle development to create Striemo. The founding team's experience includes high-stakes projects like the Dakar Rally. The venture was established to address stability issues prevalent in the micro-mobility market, noting that existing e-scooters have a significantly higher accident rate than bicycles, often due to road conditions.

The company's core product is the Striemo, a three-wheeled electric micro-mobility vehicle designed for enhanced stability. Its key feature is a patented Balance Assist System that enables the vehicle to self-balance even when stopped, allowing for secure riding at both very low and cruising speeds. This technology, based on a precise center of gravity calculation, gives riders confidence on uneven surfaces like cobblestones and slopes. The scooter weighs approximately 20 kg, supports a payload of up to 120 kg, and has a range of about 30 km on a 3.5-hour charge. It offers multiple speed modes, with a maximum speed of 25 km/h.

Striemo targets a wide demographic, from young people to active seniors, for both personal and commercial use. Its business model encompasses direct sales and a subscription service. The company launched product sales in Japan in late 2022 and began delivering to customers in autumn 2023. It also introduced a personal subscription service in the Greater Tokyo area. The business strategy includes B2B and B2G (business-to-government) sales, with applications in tourism, commercial facilities, airports, and warehouses. Having raised 500 million Yen in a Series A round, Striemo is focused on strengthening its services, expanding its team for global growth, and plans to enter European and U.S. markets.

Keywords: micro-mobility, electric scooter, three-wheeled scooter, personal mobility, urban mobility, Honda spin-off, balance assist system, stable e-scooter, last-mile transportation, Japanese startup, mobility-as-a-service, e-scooter subscription, commercial mobility, tourism mobility, B2G mobility, Yotaro Mori, IGNITION program, electric vehicle, sustainable transport, smart city technology