Stretchme

Stretchme Sp. z o.o. is a Poland-based health and fitness company that has developed a multi-faceted wellness platform centered around stretching, flexibility, and mobility. Founded in February 2021 by Basia and Monia, the company originated from their shared passion for movement and a desire to make professional-level stretching accessible. The founders, described as a harmonious blend of introverted and extroverted personalities, combined their different strengths to create the business. Their mission is to popularize stretching, pilates, and dance by providing expert knowledge and support across their product ecosystem.

The company operates a hybrid business model, generating revenue through multiple streams that cater to both individual consumers (B2C) and corporate clients (B2B). The core of its offering is the "Stretchme.app," a mobile application available on a monthly, quarterly, or yearly subscription basis. This digital platform provides users with over 70 workouts, personalized training plans, and live online classes for all skill levels, from beginner to advanced. A key feature of the app is its use of AI technology to provide real-time feedback on exercise form, acting as a virtual trainer to ensure safety and effectiveness. This AI-powered movement analysis is a significant differentiator in the Polish market.

Beyond the digital application, Stretchme runs a physical, boutique-style studio in Warsaw, offering small group classes and individual training sessions. This provides a high-touch, in-person experience that complements its online presence. The company also extends its services to the corporate sector with wellness packages that include in-office workshops and subscriptions to their online platform for employees. Furthermore, Stretchme has established "Stretchme Academy," which offers professional courses for individuals aspiring to become stretching instructors, adding an educational and B2B training component to its business. The company secured an undisclosed amount in a Seed funding round in 2022, with investors including Shape and Porsche Se, which will likely support its technological development and market expansion.

Keywords: health and fitness, stretching app, AI personal trainer, flexibility training, mobility workouts, corporate wellness, digital fitness, subscription model, fitness studio, instructor training, online workouts, exercise correction, back pain relief, posture improvement, at-home fitness, Pilates, Warsaw, Poland, personalized fitness plans, movement analysis