Stratify

Stratify operates as a dedicated Financial Planning and Analysis (FP&A) platform designed to enhance strategic, data-driven collaboration between finance teams and their business partners. The company was founded in 2020 by Brian Camposano, who currently serves as the Chief Executive Officer. Camposano, the former CFO of Docker and a veteran of Deutsche Bank and Concur, established the venture after his tenure as an entrepreneur-in-residence at Seattle's Madrona Venture Labs, which incubated the startup. The company's leadership also includes Steve Singh, founder of Concur, who serves as chairman.

The business addresses the inefficiencies of traditional, spreadsheet-reliant budgeting processes. It provides a unified, real-time platform that integrates with a company's critical data sources, including ERP, HRIS, and CRM systems like Netsuite, Salesforce, and Workday. This integration automates data consolidation, aiming to reduce reporting and planning cycles significantly. Stratify's business model is based on an annual subscription fee, which is customized to the client's size and complexity. The company notably does not charge by the user seat to encourage widespread collaboration across the organization, nor does it charge separate implementation fees.

The core service is a software-as-a-service (SaaS) platform that facilitates continuous planning, budgeting, and forecasting. Its features are built to allow finance professionals and department heads to collaboratively model scenarios, analyze performance against budget assumptions, and make faster, data-informed strategic decisions. The platform leverages machine learning to help identify performance gaps and quantify their financial impacts. By connecting operational data with financial plans, Stratify enables a more dynamic and responsive approach to financial management, moving away from static, periodic budgeting cycles.

Keywords: FP&A platform, financial planning, strategic finance, budgeting software, forecasting tools, data-driven collaboration, SaaS, continuous planning, financial analysis, business intelligence