StoryTEQ

Storyteq, founded in 2014 and headquartered in Amsterdam, operates as a comprehensive creative automation platform. Initially established as a video platform, the company has evolved, particularly after its acquisition by the Inspired Thinking Group (ITG) in June 2021. This strategic move led to a 2022 merger with CanopyCloud, a creative and digital asset management platform, solidifying Storyteq as the primary technology brand within the holding group.

The firm provides a cloud-based, end-to-end marketing operations platform designed to streamline and automate the creative production process for large brands. It primarily serves marketing and creative teams within global enterprises across various sectors, including automotive, retail, entertainment, and fast-moving consumer goods (FMCG). Its client roster features prominent names such as McDonald's, ASOS, L'Oréal, BMW, and Heineken. The business model is centered on a Software-as-a-Service (SaaS) subscription, with pricing tiers designed to accommodate businesses of different sizes, from scale-ups to global enterprises.

Storyteq's core offering is a suite of tools that facilitates the creation, management, and distribution of marketing assets at scale. The platform's flagship products include Dynamic Templates, Brand Portals, and an Active Digital Asset Management (DAM) system. Users can create dynamic templates for video, HTML5 banners, and print assets, which can then be rapidly personalized and localized for different markets and channels without advanced technical skills. This automation of creative production allows teams to generate thousands of asset variations efficiently, ensuring brand consistency while catering to specific audiences. The platform also features tools for planning, workflow management, reviews, approvals, and analytics, creating a centralized hub for marketing operations. It integrates with a wide array of social and ad channels like Google, Meta, and TikTok, as well as the Adobe Creative Suite. Recently, Storyteq launched BrandCore, an AI-driven engine designed to learn from brand guidelines and user interactions to further automate and control the creation of on-brand content.

Keywords: creative automation, marketing operations, digital asset management, dynamic templates, brand portals, content personalization, creative production, video automation, marketing localization, campaign management, workflow automation, brand consistency, SaaS, ad tech, marketing technology, enterprise software, creative services, content scaling, global marketing, marketing collaboration