StorySlab

StorySlab provides a sales enablement platform engineered to enhance the effectiveness of business-to-business sales teams, particularly those operating in the field. Founded in 2012 by Hans Fuller, the company is headquartered in Syracuse, New York. The firm's core offering is a software-as-a-service (SaaS) platform designed to centralize and mobilize an organization's entire suite of sales and marketing materials. This allows sales representatives to access crucial content like presentations, spec sheets, and videos from any device, with full functionality even when offline.

The platform is designed to transform standard sales presentations into more dynamic and consultative conversations. It equips sales representatives to quickly find and present relevant information during client interactions, adapting to the flow of the conversation rather than being constrained by a linear presentation structure. Key features include robust content management, customizable branding, CRM integration, and detailed analytics on content usage and customer engagement. These analytics provide sales leaders with actionable data to measure content performance and understand which materials are most effective in the sales process. The platform also facilitates follow-up by allowing reps to share a collection of materials with prospects through a branded microsite, which in turn tracks engagement to identify key decision-makers and their interests.

StorySlab's business model is based on subscriptions to its platform, targeting clients in industries such as manufacturing, chemicals, machinery, and consumer products. The company serves over 100 clients, ranging from mid-market to enterprise-level organizations. A significant milestone for the company occurred in April 2020, when it secured $2.7 million in a Series A funding round led by Armory Square Ventures. This capital was aimed at expanding into new industries and scaling its marketing and operational teams. In April 2022, StorySlab was acquired by BigTinCan, a larger player in the sales enablement market, marking a new phase in its growth trajectory.

Keywords: sales enablement, B2B sales, field sales management, content management system, mobile sales tool, sales presentation software, offline access, sales analytics, lead generation, conversation readiness, CRM integration, digital sales room, content engagement, sales collateral management, remote selling, enterprise SaaS, sales team productivity, customer interaction, content delivery, BigTinCan