Storr

Storr, founded in 2016 by brothers Eric and Jason Senn, operated as a social commerce platform aiming to decentralize the retail market. The San Francisco-based startup provided a digital marketplace where individuals could create a personal store from their mobile devices in just a few clicks. This model empowered users, including social media influencers, to sell new products from established brands directly to their friends and followers across platforms like Instagram, Facebook, and Twitter.

The business model was centered on a peer-to-peer sales concept. Storr established partnerships with over 175 brands, such as Adidas, Rothy's, and Jonathan Simkhai, allowing sellers to curate products for their digital storefronts without managing inventory or fulfillment. The partner brands were responsible for handling all shipping and returns. Revenue for the sellers was generated through commissions, which ranged from 15% to as high as 30% on each sale, providing a direct monetary incentive that challenged traditional retail structures. For businesses, Storr also offered a white-label social selling solution under a subscription-based model, which included tools for creating custom shopping carts, gamified engagement, and integration with e-commerce platforms like Shopify.

Storr secured significant financial backing, raising a total of $7.8 million in a pre-Series A round, which included a $3 million investment from Spark Capital in May 2019. The company attracted a roster of high-profile investors, including Craft Ventures, the former CEOs of Neiman Marcus and Macy's.com, and Alex Rodriguez. Despite its initial traction, which saw the platform grow to 30,000 sellers, and its vision to create a "people-first" commerce experience, the company has since ceased operations and is now considered deadpooled.

Keywords: Storr.io, social commerce, peer-to-peer marketplace, influencer marketing, direct-to-consumer, e-commerce platform, digital retail, affiliate marketing, online storefront, mobile commerce, brand partnerships, commission sales, Eric Senn, Jason Senn, Spark Capital, Craft Ventures, social selling, retail technology, deadpooled startup, consumer-to-consumer