Stormberg
Family-friendly sports and outdoor apparel for Nordic conditions.
| NOK | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | (8 %) | (12 %) | 17 % | 54 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | - | - | (6 %) | (5 %) | 1 % |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
Stormberg is a Norwegian brand specializing in outdoor and hiking apparel for families, founded by Steinar J. Olsen in 1998. The company designs and develops sports and hiking clothing, footwear, and equipment adapted to Nordic weather conditions, emphasizing practical solutions and affordable prices. Stormberg operates approximately 30-40 physical stores across Norway and serves customers in Norway, Sweden, and Finland through its e-commerce platform, which can handle up to 5,000 orders on a busy day.
The founder, Steinar J. Olsen, started his first business at 16 and had a background in textiles, sports retail, and local politics before establishing Stormberg. His experiences, including previous business failures, shaped the company's strong focus on social responsibility. From its inception, Stormberg has integrated social and environmental goals into its business model. The company's articles of association mandate that 1% of its profits are allocated to humanitarian and community projects, and it has donated over 51 million NOK to these causes as of 2022. Furthermore, Stormberg is committed to inclusive hiring, with a goal that 25% of its workforce consists of individuals who have faced difficulties entering the job market.
Stormberg actively works to minimize its environmental impact by producing climate-neutral products and using recycled materials. It was the first sports and textile retailer in Norway to join the Ethical Trading Initiative in 2002, ensuring fair labor conditions in its supply chain. The company also introduced a take-back program for used Stormberg clothing in 2007. Recognized for its sustainability efforts, Stormberg was voted the most sustainable company in its industry for five consecutive years (2018-2022) by the Sustainable Brand Index in Norway.
Keywords: outdoor apparel, hiking clothing, family-friendly sportswear, Norwegian brand, sustainable fashion, ethical trade, corporate social responsibility, recycled materials, Nordic design, e-commerce retail, outdoor equipment, hiking shoes, inclusive hiring, climate-neutral products, sportswear brand, hiking gear, family apparel, Scandinavian outdoor, weather-resistant clothing, responsible business