Storekat

Storekat operates as a business-to-business enterprise, providing intelligent software for the logistics and supply chain industry. The company was founded by Kevin Forcier. The initial concept for Storekat emerged when Forcier and his co-founder, both avid snowboarders, encountered difficulties finding adequate storage solutions during their travels. This personal pain point led to the creation of a platform to solve the problem.

Originally launched in Perth, Australia, as a business-to-consumer marketplace connecting individuals with spare storage to those needing it, the company was likened to an "AirBnB for storage spaces". However, the business model underwent a significant pivot. Storekat shifted its focus to a B2B software-as-a-service (SaaS) model, developing a business process management (BPM) tool. This transition was notably influenced by its participation in the UK-based accelerator Win² Labs, which is supported by the logistics corporation Wincanton.

The core of Storekat's offering is a warehouse management system that provides operators with visibility over their space and assists with customer management. Its platform virtualizes warehouse assets, allowing businesses to align their physical space with customer needs through an online analytical processing platform equipped with interpretive dashboards. This system is designed to generate business intelligence, offering data-driven insights on supply and demand trends, service patterns, and strategic locations within the logistics sector. The platform enables businesses with available warehouse space to connect with those looking to rent storage facilities. Revenue is generated based on booking volume through the platform.

Storekat has secured funding through multiple rounds, including participation in accelerator programs and receiving a significant Accelerating Commercialisation grant from the Australian federal government. This grant, matched by investment from Wincanton and Larsen Ventures, was aimed at accelerating the field testing and commercialization of its technology in the United Kingdom. The company’s investor base includes institutional investors like Wincanton, L Marks, and Larsen Ventures, as well as angel investors.

Keywords: warehouse management system, logistics software, supply chain optimization, B2B SaaS, storage space marketplace, business process management, warehousing intelligence, occupancy visibility, supply chain tech, logistics data analytics, Kevin Forcier, Wincanton, L Marks, virtual warehousing, space optimization, inventory management dashboard, commercial storage booking, logistics technology, freight tech, Perth startup, Accelerating Commercialisation grant