
store2be
Bout providing people with the space they need to reach their goals, whether that's finding a space for their brand or a brand for their space.
Date | Investors | Amount | Round |
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- | N/A | - | |
Total Funding | 000k |
EUR | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 |
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Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
store2be GmbH operated as a digital marketplace for booking temporary promotional, pop-up, and event spaces, targeting the live marketing and retail sectors. Founded in 2015 by Dr. Marlon Braumann, Sven Wissebach, Emil Kabisch, and Peter Gundel, the company aimed to simplify the process of finding and renting physical locations for brand experiences. The founding team combined business and technology backgrounds; Braumann and Wissebach were alumni of WHU – Otto Beisheim School of Management, while Kabisch and Gundel were graduates of the Karlsruhe Institute of Technology (KIT). This blend of expertise addressed what they saw as a complex and non-transparent market for booking temporary retail and promotional spaces.
The company's core offering was an online platform that connected brands and agencies with space owners, providing a portfolio of over 5,000 locations across Germany, Austria, and Switzerland. These locations included high-traffic areas such as shopping centers, airports, train stations, retail stores, and universities. For brands like P&G, Nestlé, Amorelie, and Glossybox, store2be provided a scalable way to engage with customers directly through offline events. For property owners, the company offered a software-as-a-service (SaaS) solution, the 'Space Manager,' to manage and market their available spaces. A key feature was 'Event Analytics,' a WiFi-based technology designed to measure the performance of live marketing campaigns by tracking metrics like foot traffic, customer interactions, and dwell times, thus bringing data-driven insights to offline marketing.
store2be's business model was commission-based, charging a service fee of 15% to 30% on the booking value. The startup successfully raised capital over three funding rounds, attracting investors such as Project A Ventures, Global Founders Capital, IBB Ventures, and SIGNA Innovations, with total funding reaching approximately €7 million. Initially launched from the CyberLab incubator in Karlsruhe, the company later relocated its headquarters to Berlin. Despite its growth and significant backing, store2be ceased operations in September 2020. The founders attributed this decision to the severe impact of the COVID-19 pandemic on the live marketing and retail industries, which created an environment with no positive business forecast for the company.
Keywords: live marketing, pop-up space booking, event space marketplace, retail promotion, brand experience platform, temporary retail, offline marketing, experiential marketing, promotional space rental, store-in-store, venue booking platform, event analytics, marketing measurement, customer engagement, physical retail, shopping center promotions, brand activation, short-term rental, marketing technology, retail tech