Stockr
Social media platform for the financial world, connecting investors directly to the people and companies they want to follow.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor investor | €0.0 | round | |
N/A | Angel | ||
| Total Funding | 000k | ||
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Stockr was a financial technology company that operated a social network for the investment community, connecting individual investors, public companies, and financial experts. Founded in 2010 by Vinny Jindal, Brendon Crawford, and Tim Symington, the Santa Monica-based startup aimed to modernize online stock discussion forums. Jindal, a former sell-side analyst, envisioned a platform that would function as a next-generation, socially interactive Yahoo Finance. The company's core mission was to foster a more transparent and informed investment environment by requiring users to operate under their real identities, a measure intended to eliminate spam and promote authentic discourse.
The platform allowed users to create watchlists, aggregate news stories through RSS feeds, and pull information directly from company investor relations pages. This integrated view was designed to facilitate easier tracking and serve as a foundation for communication among users. For corporate clients, specifically investor relations departments, Stockr provided a direct channel to engage with existing and potential shareholders, helping companies to build goodwill and maintain investor confidence. The business model was centered on a targeted advertising system, described as a 'Google AdSense for investor relations,' which would allow companies to place ads based on user demographics like industry interests and market cap preferences.
Stockr gained some early traction, winning the Vator Splash LA competition and securing $1.5 million in a seed funding round in September 2012 from investors including Personal Capital and The Doyle Investment Group. By mid-2013, the platform had registered 9,000 unique monthly visitors and had 21,000 company profiles on the site. Despite its initial premise to bring social networking dynamics to the financial world, the company ultimately ceased operations and is now considered deadpooled.
Keywords: social investing, financial social network, investor relations, stock market community, Vinny Jindal, retail investors, public companies, investment research platform, financial data, stock discussion, shareholder engagement, seed funding, Personal Capital, investment decision-making, fintech, financial media, deadpooled, Santa Monica startup