Steady
Making it possible for retail investors to buy shares of income-generating commercial real estate.
| Date | Investors | Amount | Round |
|---|---|---|---|
N/A | Early VC | ||
| Total Funding | 000k | ||
Steady, founded in 2021 by Dillon Zhang Forrest, operates an online investment platform focused on commercial real estate (CRE). The company, based in Brooklyn, United States, aims to democratize access to an asset class that has historically been inaccessible to retail investors. Steady provides a mobile application available for both iOS and Android, which allows individuals to invest in income-generating commercial real estate with a minimum of just $100.
The platform's core business revolves around offering fractional ownership in vetted CRE deals. Users can browse various property investments, each accompanied by an investment memo detailing the sponsor's strategy for generating returns. Once an investment is made, the user officially becomes a limited partner (LP) in that specific property, receiving equity in the deal. The business model is structured to generate revenue through asset management fees and carry, with the specific percentages varying by offering. Steady emphasizes that investor funds are kept in separate accounts and are used solely for closing the property deal. If a deal does not close for any reason, all investments are returned to the users in full.
Steady positions itself as a high-return, low-liquidity investment option, contrasting with more liquid, lower-return real estate investment trusts (REITs) like Fundrise. Investments are typically locked in for several years, a period during which compounding interest works to generate returns. The platform prioritizes the quality of its deals by focusing on two main criteria: a strong track record from the property sponsor and ensuring the sponsor has 'skin in the game'. Looking ahead, Steady plans to introduce a secondary market, which will enable users to buy and sell their stakes in properties to other users on the platform, thereby increasing long-term liquidity. The company's goal is to provide a vehicle for building new wealth, not merely preserving it, by offering access to passive income streams from real estate.
Keywords: commercial real estate investing, fractional ownership, real estate crowdfunding, passive income, fintech, proptech, retail investors, asset management, real estate equity, investment platform, Dillon Zhang Forrest, limited partner, secondary market, high-return investments, CRE deals, property investment, real estate finance, mobile investing, real estate technology, wealth generation