Starflow
Empowering the Creative Class.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| N/A | €0.0 | round | |
| investor investor | €0.0 | round | |
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| N/A | $750k | Series B | |
| Total Funding | 000k | ||
| EUR | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | (58 %) | (80 %) | - | - | - | - | - |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (735 %) | (3294 %) | - | - | - | - | - |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
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Starflow, founded in Stockholm, Sweden, in 2014 by David Gabor, began its journey as a content streaming platform focused on the creator economy. The initial vision was to provide a direct conduit between content creators and their audience, enabling creators to monetize their work—such as online classes, series, and films—through subscriptions and direct purchases on a commercial-free platform. David Gabor, who led the company's product vision and development, successfully steered Starflow through multiple funding rounds, securing approximately $2.4 million to $3.44 million from investors including Speed Ventures and Kichi Invest to fuel this vision.
As the digital landscape evolved, the company's strategy broadened to incorporate blockchain technology. This pivot aimed to build a decentralized ecosystem where creators, brands, and consumers could interact directly. The introduction of a native cryptocurrency, StarCoin, was designed to empower creators by giving them ownership of their digital identities and direct control over communication and monetization channels, effectively reducing their reliance on intermediaries. The business model centered on providing a platform for creators to sell their products and services, connecting them with consumers and brands looking to engage with their audience. This strategic direction culminated in the company's acquisition by Cheflix on March 4, 2022, marking a significant milestone in its operational history.
The platform functioned as a multi-sided marketplace. For creators, it offered tools to produce and sell premium content directly to their fanbase. For consumers, it was a destination to discover and access exclusive content from the personalities they follow. Brands could leverage the platform to collaborate with influencers, tapping into their established communities for targeted marketing. This structure was intended to create a more equitable value chain within the burgeoning influencer economy.
Keywords: creator economy, content monetization, influencer marketing platform, direct-to-fan, video streaming service, blockchain content platform, digital content marketplace, StarCoin, David Gabor, Cheflix acquisition, Swedish startup, entertainment software, online classes, creator subscription, premium content, fan engagement, decentralized media