Stantt

Stantt operates in the men's apparel market, positioning itself as a solution to the common issue of poor-fitting off-the-rack clothing. The company was co-founded in 2013 by Matt Hornbuckle and Kirk Keel, former colleagues from Johnson & Johnson who were personally frustrated with finding dress shirts that fit properly. Their lack of direct apparel experience was viewed as a strength, allowing them to challenge industry norms.

The core of Stantt's business is its proprietary DataFit™ technology, an algorithm developed using millions of data points from 3D body scans of thousands of men. This data-driven approach allowed the company to create a comprehensive sizing system with, at different stages, 75 to over 150 unique sizes, designed to provide a near-custom fit for a significantly higher percentage of the male population than traditional S-M-L sizing. Customers provide three basic measurements—chest, waist, and arm—to be matched with their ideal size. This system addresses the inefficiency and higher cost typically associated with traditional custom tailoring.

Stantt's business model is a hybrid of direct-to-consumer (DTC) e-commerce and wholesale partnerships. Initially launched as a DTC brand following a successful Kickstarter campaign, the company discovered the value of a physical retail presence through pop-up shops, where customers appreciated the ability to be measured and try on shirts. This led to a strategic expansion into wholesale, with its products being carried in over 300 doors, including Nordstrom locations and numerous specialty men's retailers across the U.S. Revenue is generated through online sales and partnerships with these retail outlets. The made-to-order production model, with a factory in Central America, minimizes waste from excess inventory and enables a quick turnaround of about 7 to 14 days. In February 2022, Stantt was acquired by UNTUCKit, integrating its data-driven fit technology into the larger company's operations.

Keywords: men's apparel, data-driven sizing, custom-fit clothing, DataFit technology, direct-to-consumer, wholesale, e-commerce, body scan data, made-to-order, apparel technology