Stanly

Stanly is a digital platform designed as a centralized hub for fan engagement, established in 2023 by co-founders Rebecca Leung, Liberty City Ventures, and Popular Culture. Rebecca Leung, who serves as CEO, brings experience from her time on the founding team of KKday and as a digital head for an entertainment group. Popular Culture is the family office of Jens and Emma Grede, who are associated with successful brands like Skims. The company is headquartered in Culver City, California.

The platform's primary objective is to facilitate communication and commerce between fans and from artists to their followers. It operates in the growing fan engagement market, targeting superfans of popular music artists. Stanly provides a mobile application where users can join or create fan clubs for various artists, such as Taylor Swift, Beyoncé, and BTS. Since its beta launch in February 2024, the platform has attracted over 200,000 members.

The business model centers on creating a comprehensive ecosystem for fandoms. Users can access exclusive content, participate in games and chats, stay updated on news, and shop for merchandise. A gamification system allows users to earn rewards and climb leaderboards through active participation. Future developments aim to provide artists with enhanced opportunities to monetize their fan networks, including features like one-on-one video calls with celebrities. The company secured $8 million in a pre-Series A funding round in June 2024, led by C Capital, to expand its team and enhance platform capabilities.

Keywords: fan engagement, fandom platform, artist-fan connection, celebrity app, digital fan club, super fans, music fandom, fan community, creator economy, fan-to-fan commerce, exclusive content, artist monetization, Rebecca Leung, Jens Grede, Liberty City Ventures, C Capital, fan rewards, interactive fan experience, social commerce, fan platform