Stake

Stake, registered as Hellostake Limited, is a financial services company that offers a platform for investing in the stock market. The company primarily serves retail investors in Australia and the United Kingdom.

Stake's core business revolves around providing access to a wide range of investment options, including over 12,000 U.S. and Australian shares and Exchange Traded Funds (ETFs). The platform is designed to be accessible, allowing users to start investing with as little as $10, which suggests the availability of fractional shares. This caters to both new and experienced investors who are looking for a low-cost entry into the stock market.

The business model is based on a low-fee structure. Stake charges a flat brokerage fee of $3 for trades up to $30,000 on both the Australian (ASX) and U.S. (Wall Street) markets. For U.S. stock trading, the company highlights no foreign exchange (FX) fees per trade, but rather a 55 basis point (0.55%) fee on funding and withdrawals. This transparent pricing is a key part of their value proposition.

In Australia, Stake also operates "Stake Super," a digital, low-fee Self-Managed Super Fund (SMSF) service. This offering includes the setup, accounting, and auditing of the SMSF, allowing clients to focus on their investment decisions within their superannuation fund.

Keywords: stock brokerage, retail investing, share trading, ETFs, low-fee brokerage, fractional shares, Self-Managed Super Fund, ASX, Wall Street, financial services