Staffbook

shjft AG, operating under the brand Staffbook, is a specialized digital recruitment platform headquartered in Hamburg, Germany, that targets the gastronomy, hotel, and event industries. The company, initially registered as staffbook AG, was incorporated in July 2014 and later rebranded to shjft AG, reflecting a focused strategy on its core market. The leadership team includes individuals like Axel Hildebrandt, who brought significant experience to the venture. Hildebrandt's professional journey includes developing and managing the online job portal for the German newspaper DIE ZEIT, providing him with a robust background in digital recruitment platforms before co-founding and joining the board at Staffbook.

The firm's primary business is operating what it describes as a social media job portal designed to connect employers with skilled professionals in the hospitality sector. Its business model centers on providing a streamlined and digital-first recruitment process. For companies, this involves posting job vacancies and actively searching for suitable candidates within the platform's community. For job seekers, it offers a dedicated channel to find opportunities specifically within their field of expertise. The platform's revenue generation is linked to services offered to employers, such as job postings and potentially premium features for enhanced visibility and candidate access.

Staffbook's service is engineered for the fast-paced nature of the hospitality industry, emphasizing mobile recruiting and online marketing solutions. A key feature is the community-centric approach, which aims to network the entire industry rather than just facilitating one-off job applications. The platform enables direct interaction between employers and potential employees through integrated communication tools like live chat and video interviews, aiming to accelerate the hiring process. This focus on direct, community-based interaction within a specific industry niche constitutes its main operational distinction in the competitive online job board market.

Keywords: shjft AG, Staffbook, hospitality recruitment, gastronomy jobs, hotel careers, event industry jobs, German job portal, mobile recruiting, digital hiring, food service recruitment, hospitality staffing, online job board, Axel Hildebrandt, Hamburg startup, restaurant jobs, catering employment, hospitality technology, recruitment platform, job community, professional networking