Sribu

Sribu operates as a digital marketplace based in Jakarta, Indonesia, connecting businesses with a curated community of freelance professionals. Founded in September 2011 by Ryan Gondokusumo and Wenes Kusnadi, the company was established to address the growing demand for digital services in the region. Gondokusumo, a Purdue University graduate with a background in engineering, transitioned from a professional career to entrepreneurship, identifying a market gap for a crowdsourcing platform in Indonesia. Kusnadi provided the technical expertise to build the platform. The duo initially launched Sribu as a design contest platform, allowing clients to receive numerous design options before selecting and paying for one.

The company's business model is centered on facilitating project-based collaborations, which offers flexibility and cost-effectiveness for clients, particularly small and medium-sized enterprises (MSMEs). Sribu generates revenue by taking a 10-20% commission from the payments made to freelancers for completed projects. The platform has expanded its service categories beyond graphic design to include web and programming, video, photo and audio services, writing and translation, and digital marketing. For clients, Sribu offers several engagement models: a freelancer marketplace for direct hiring, design contests for crowdsourced creativity, and a "JobPost" feature for specific recruitment needs. The company also provides more structured services like Sribu Business and Sribu Solution, which offer digital marketing funnel solutions and lead generation for SMEs and larger corporations. Recently, it introduced Sribu Business SaaS, a dashboard for companies to manage multiple freelance projects and streamline workflows.

Sribu's history includes several key funding milestones and a significant acquisition. It received initial seed funding from East Ventures in 2012, followed by investments from Asteria Japan in 2014 and Crowdworks in 2018. In late 2021, Sribu was acquired by Mynavi, a major Japanese human resources company, a move aimed at expanding its freelancers' access to international markets. Over the years, the company has served over 40,000 businesses and cultivated a community of more than 30,000 freelancers. To ensure quality, Sribu has implemented initiatives like the Sribu Academy, a training and certification program designed to enhance the skills and professionalism of its freelance talent pool.

Keywords: freelance marketplace, Indonesian freelancers, digital services, crowdsourcing platform, graphic design, web development, content creation, digital marketing services, Sribu Business, Ryan Gondokusumo, lead generation, SME solutions, project-based work, design contests, talent marketplace, video production, copywriting, translation services, Sribu Solution, Mynavi Corporation, East Ventures