Square Metrics by Osram

Square Metrics by Osram

Offers Location Services to digitize businesses: From Customer Analytics to Proximity Marketing and even Asset Tracking.

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DateInvestorsAmountRound
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Late VC
Total Funding000k

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Revenues, earnings & profits over time
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Revenues0000000000000000
EBITDA0000000000000000
Profit0000000000000000
EV0000000000000000
EV / revenue00.0x00.0x00.0x00.0x
EV / EBITDA00.0x00.0x00.0x00.0x
R&D budget0000000000000000

Source: Company filings or news article, Dealroom estimates

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Square Metrics, founded in Berlin in 2014 by Michael Kappler and Cornelius Rabsch, operated as a technology firm specializing in Internet of Things (IoT) solutions primarily for the retail sector. The company developed both online and offline marketing tools designed to analyze and enhance the in-store customer experience. Its core offering revolved around location-based analytics, utilizing technologies like Bluetooth Low Energy (BLE) beacons to provide retailers with detailed customer analyses and support sales-driven advertising campaigns.

The business model was centered on providing these analytics solutions through a subscription-based service. The technology allowed retailers, including grocery stores, fashion outlets, and restaurant chains, to better understand customer behavior, optimize the shopping journey, and create omnichannel marketing campaigns. Beyond retail, the company's technology was also applied in industrial and large-scale projects, such as at Vienna Airport. The firm's product ecosystem included a 'Beacon Manager' application, which enabled users to discover, manage, and configure iBeacon and Eddystone beacons.

In a strategic move to bolster its digital business in location-based services, lighting and photonics giant Osram acquired a stake in Square Metrics. The objective for Osram was to integrate Square Metrics' IoT platform with its own sensor technology, thereby expanding its product portfolio with offerings like beacons. This collaboration was seen as a way for Square Metrics to meet the growing international demand for its products with the backing of a major corporation. According to public records, Square Metrics is now considered a deadpooled company.

Keywords: Square Metrics, Osram, Michael Kappler, Cornelius Rabsch, IoT solutions, location-based analytics, retail technology, customer behavior analysis, in-store analytics, beacon technology, omnichannel marketing, Bluetooth Low Energy, customer journey optimization, smart retail, Proximity DMP, Eddystone beacons, iBeacon

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