Squad

Founded by Isa Watson in 2018, Squad operates as a lifestyle-focused social community platform based in New York City. The company's creation stems from a deeply personal experience of its founder. After the tragic loss of her father in 2013, Watson felt a profound sense of loneliness and realized she had prioritized her external image over nurturing genuine friendships. This revelation became the catalyst for creating a platform designed to foster authentic, offline connections for its users.

Squad is primarily aimed at the Millennial and Gen-Z demographics, offering a mobile application that facilitates meeting other users in person. The platform is also described as an audio communication tool intended to help users build communities and alleviate feelings of social isolation. By focusing on real-world interactions, the business positions itself as an alternative to conventional social media, which can often create a culture of perfectionism.

The company operates on a venture-backed model, having secured capital from institutional investors. Its funding partners include 75 & Sunny, Precursor Ventures, and Backstage Capital. The business model centers on providing a platform for users to connect, suggesting that revenue is likely generated through premium features, partnerships, or event-driven monetization strategies within its mobile ecosystem.

Keywords: social community platform, offline connection, Millennial social app, Gen-Z community, audio communication, meet new people, authentic relationships, community building, social networking, Isa Watson, 75 & Sunny, Precursor Ventures, Backstage Capital, New York startup, lifestyle app, social wellness, combating loneliness, real-world interaction, mobile social platform, event-based social