SQRUPS

Founded in 2014 by Iñaki Espinosa, SQRUPS is a Spanish retail company that has established a unique niche in the market by offering a wide variety of consumer goods at discounted prices. The company's business model is centered around the concept of "rescuing" products that are close to their expiration date, come from surplus stock, or have undergone packaging changes. This approach not only allows SQRUPS to offer significant discounts to its customers but also addresses the issue of waste in the retail sector.

The stores provide a constantly changing inventory of products, which can include everything from food and drinks to household goods and personal care items. This dynamic selection encourages frequent customer visits and a "treasure hunt" shopping experience. SQRUPS operates a chain of physical outlet stores, primarily in Spain, and targets budget-conscious consumers looking for value. The company acquires its products from a variety of suppliers who are looking to offload excess or soon-to-expire inventory, which SQRUPS then sells at a low margin but high volume.

Iñaki Espinosa, with his vision to combat waste and provide affordable products, has guided the company's growth and expansion. The model has proven to be resilient and appealing, especially in economic climates where consumers are more price-sensitive. The company's core value proposition is its ability to provide well-known brands and quality products at a fraction of their original cost, while also contributing to a more sustainable consumption cycle.

Keywords: outlet, retail, surplus stock, discounted goods, consumer products, waste reduction, budget shopping, fast-moving consumer goods, physical stores, value retail