Sproxxy
Sproxxy is a public relations software solution for the speaking circuit, powered by AI.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
* | $1.1m | Seed | |
| Total Funding | 000k | ||
| USD | 2023 |
|---|---|
| Revenues | 0000 |
| EBITDA | 0000 |
| Profit | 0000 |
| EV | 0000 |
| EV / revenue | 00.0x |
| EV / EBITDA | 00.0x |
| R&D budget | 0000 |
Source: Dealroom estimates
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Sproxxy operates as a business-to-business enterprise Software-as-a-Service (SaaS) provider, focusing on the conference and event intelligence market. The company was established in 2022 and maintains its headquarters in New York, NY. Sproxxy was founded by Melanie Samba, who serves as the CEO. Samba possesses two decades of experience in developing and executing strategic communications plans for C-suite executives at Fortune 500 companies and for celebrities, a background that directly informs the functionality of the Sproxxy platform.
The firm's core offering is an event intelligence platform designed to assist brands in quantifying the business impact of their conference participation. It provides data, analytics, and insights to help companies understand the return on investment (ROI) from activities such as speaking, sponsoring, and attending industry events. The platform targets a diverse client base including marketing and communications professionals, public relations agencies, sales teams, and conference organizers. Revenue is generated through a subscription model, providing clients access to the platform's tools.
Sproxxy's AI-driven software allows users to identify high-value conference opportunities based on their specific key performance indicators (KPIs) and budget. Key features include KPI-driven event recommendations, a centralized dashboard for team collaboration, task delegation, and management of speaking opportunities. The platform enables users to track social share of voice and impressions, access up-to-date event and attendee details, and ultimately measure the financial ROI of their event-related investments. By centralizing the entire conference management process, from discovery and planning to post-event analysis, Sproxxy aims to reduce the risks and resource drain often associated with event participation. The company has secured $1.22 million in funding from investors including Techstars, Solidea Capital, and Ivy Ventures.
Keywords: conference intelligence, event ROI, speaker management, event analytics, corporate event management, B2B SaaS, marketing analytics, public relations technology, thought leadership, lead generation, event marketing, conference planning, business impact analysis, strategic communications, brand building, professional networking, sales intelligence, conference sponsorship, data-informed decisions, event technology