SpringServe LLC
SpringServe - Open Video Ad Serving Platform.
| USD | 2017 |
|---|---|
| Revenues | 0000 |
| EBITDA | 0000 |
| Profit | 0000 |
| EV | 0000 |
| EV / revenue | 00.0x |
| EV / EBITDA | 00.0x |
| R&D budget | 0000 |
Source: Company filings or news article
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Founded in 2015 by Hagan Major and Joseph Hirsch, SpringServe operates as a prominent ad-serving platform specifically engineered for the connected TV (CTV) and online video markets. The company was established to enhance the efficiency of digital advertising through a suite of specialized tools. Prior to its acquisition, Joseph Hirsch served as the CEO, leveraging his industry expertise to guide the company's focus on the evolving needs of CTV advertising.
SpringServe provides a comprehensive video advertisement serving platform for publishers and advertisers. Its core business revolves around managing and optimizing video ad inventory for CTV publishers, offering features like inventory routing, customized ad experiences, and advanced podding logic, which groups multiple ads into a single commercial break. The platform is designed to be demand-agnostic, ensuring that publishers' yield management is prioritized. It allows clients to manage both direct-sold and programmatic demand, enabling programmatic bids to compete with direct deals to automatically optimize revenue. Key clients include major media owners and original equipment manufacturers such as Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, Warner Bros. Discovery, Pluto TV, and Univision.
A significant milestone in the company's history was a strategic partnership and minority investment from SpotX in July 2020. This relationship culminated in the acquisition of SpringServe by Magnite, the world's largest independent sell-side advertising platform, on July 1, 2021, for approximately $31 million. The acquisition was part of Magnite's strategy to bolster its capabilities in the rapidly expanding CTV sector, integrating SpringServe's ad-serving technology with its sell-side platform (SSP) to reduce complexity and improve inventory management for publishers. Following the acquisition, Joseph Hirsch became the General Manager of SpringServe for Magnite. In April 2025, Magnite announced the next generation of the SpringServe video platform, unifying the ad server with the Magnite Streaming SSP to streamline workflows and enhance yield optimization for media owners.
Keywords: CTV ad serving, video advertising, sell-side platform, programmatic advertising, ad inventory management, yield optimization, media publishers, digital advertising, adtech, OTT