Sprig

Sprig is a product experience insights platform designed for companies to conduct user research throughout the product development lifecycle. The firm was founded in 2018 by Ryan Glasgow, who now serves as the CEO. His background as a product manager at several startups that saw successful exits, including Weebly (acquired by Square) and Vurb (acquired by Snapchat), informed the company's direction. Glasgow's experience watching user researchers manually sift through data highlighted a need for a more scalable solution, leading to the creation of Sprig. Originally named UserLeap, the company's mission is to help teams understand user needs and make customer-informed product decisions.

The company operates on a software-as-a-service (SaaS) business model, serving product managers, user researchers, and designers at high-growth technology companies. Clients include prominent names like Notion, Dropbox, Loom, Square, and Adobe. Revenue is generated through subscriptions to its platform, which enables businesses to gather and analyze customer insights in real-time. Sprig has secured significant venture capital funding, raising a total of $88 million across several rounds from investors including Andreessen Horowitz, Accel, First Round Capital, and Figma Ventures. The most recent funding round in August 2022 brought in $30 million, intended to accelerate product development and expand service lines.

Sprig's platform offers a suite of tools to capture user feedback directly within a client's product. Key features include In-Product Surveys, Concept & Usability Testing, Session Replays, and Heatmaps. These tools allow businesses to test ideas, prototypes, and designs before development, and to continuously monitor and optimize live features. A core component of the platform is its use of artificial intelligence to analyze open-text responses and behavioral data, automatically identifying themes, patterns, and areas of user friction. This AI-powered analysis turns qualitative feedback into actionable insights, helping teams understand the "why" behind user actions and make data-backed decisions more efficiently. The platform integrates with other product tools, allowing for seamless incorporation of insights into the development workflow.

Keywords: product experience insights, user research platform, customer feedback, in-product surveys, usability testing, concept testing, AI-powered analysis, product development lifecycle, user behavior analytics, real-time insights, session replay, heatmaps, product management software, SaaS, user segmentation, customer sentiment, product optimization, Ryan Glasgow, Andreessen Horowitz, Accel