Spotzot
Spotzot connects retailers and brands with mobile shoppers to drive store visits by providing in-store offers.
| Date | Investors | Amount | Round |
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| - | investor | €0.0 | round |
| investor investor | €0.0 | round | |
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N/A | Acquisition | ||
| Total Funding | 000k | ||
Spotzot, Inc. operated a location-based mobile advertising platform designed to connect brick-and-mortar retailers with consumers actively shopping. The company was founded in 2009 by Bobby Jadhav, Jim Schreitmueller, and Sanjay Mittal and was headquartered in Santa Clara, California.
The firm's core business was centered on driving foot traffic to physical stores. It did this by providing a network of mobile applications—spanning shopping, search, and gaming—with location-aware coupons and promotions from major retail chains. For advertisers and retailers, this created a channel to target high-intent shoppers based on their proximity to stores, mobile behavior, and purchase intent. For mobile app publishers, Spotzot served as a monetization source by offering free APIs to integrate these in-store offers directly into their apps. The business model focused on delivering measurable results, tracking metrics from ad impressions to in-store purchases.
The platform's main service, 'SpotAds', converted retailers' existing product and promotion data into interactive, location-aware advertisements. These ads presented consumers with dynamic catalogs of offers, coupons, and nearby store information, aiming to motivate same-day store visits. Spotzot aggregated deals from thousands of sources, covering national and regional U.S. chains. The company raised a total of $2.2 million in a Series A funding round in November 2011 from investors including Cervin Ventures, Inventus Capital Partners, and TiE Silicon Valley Angels. This was followed by a Series B round in June 2013. In February 2015, Spotzot was acquired by Valassis, a media delivery company, to be integrated into a new performance-based offering called Valassis Mobile Offers (VMO).
Keywords: location-based advertising, mobile shopper marketing, retail foot traffic, in-store promotions, mobile coupon platform, adtech, retail technology, shopper engagement, performance-based advertising, mobile monetization, Valassis, Bobby Jadhav, Jim Schreitmueller, Sanjay Mittal, Cervin Ventures, Foundation Capital, Inventus Capital Partners, customer acquisition, digital-to-physical retail, mobile marketing, SpotAds