spottster

spottster, operating under vidiventi GmbH, was established in 2013 by co-founders Freya Oehle and Tobias Kempken. The Hamburg-based venture originated from the founders' academic and professional experiences. Freya Oehle brought a strong financial and entrepreneurial background to the company, having earned a Master's degree in Finance & Controlling from WHU – Otto Beisheim School of Management and the Kellogg School of Management. Her experience includes a stint at McKinsey & Company, which provided her with a foundation in strategic business consulting. This background in finance and strategy was instrumental in shaping spottster's business development and market positioning from its inception until her departure in late 2017.

The company provides a digital, cross-shop wish list for online shoppers, primarily targeting consumers in the European market. Its core service allows users to save products from a vast network of over 5,500 online retailers onto a single list. The platform then monitors these items for price drops, sales, and the availability of discount vouchers, sending alerts to the user when a better price is detected. This functionality addresses the common consumer behavior of tracking desired products across multiple websites, streamlining the process and enabling timely, price-optimized purchases. The service is accessible through a browser extension for desktop users and dedicated applications for iOS and Android devices, ensuring a multi-platform presence.

spottster's business model is structured around earning commissions from its retail partners. When a user makes a purchase that originates from a price alert or link on the spottster platform, the company receives a commission from the respective online shop. This affiliate marketing approach allows the service to remain free for the end-user while creating a revenue stream based on successful conversions and sales volume. The platform's value proposition for retailers is the ability to target customers with demonstrated purchase intent, potentially increasing conversion rates for products that users have already saved.

Keywords: price alert, shopping list, online shopping tool, affiliate marketing, e-commerce, price tracker, voucher alert, browser extension, mobile shopping app, consumer technology, retail tech, Freya Oehle, Tobias Kempken, deal finder, savings tool, online retail, digital wishlist, automated shopping, price monitoring, sales notification