Spotistic
Online marketing platform for shops, bars and restaurants.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
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Spotistic, founded in 2012 by Maxence Decrosse and Victor Landau, was a Berlin-based company that developed an online marketing platform tailored for local businesses such as shops, bars, and restaurants. The company's core offering was a software solution designed to centralize and simplify local marketing efforts. This included tools for managing a business's online reputation across various social media and review platforms like Facebook, Twitter, Foursquare, Google+, Yelp, and TripAdvisor from a single dashboard.
The platform enabled clients to execute multi-channel marketing campaigns, allowing for seamless posting of messages, photos, and offers across different social networks and their own websites with a single click. A key feature was its online-to-offline couponing system, which allowed businesses to attach digital coupons to posts and track the return on investment by platform, location, or specific campaign. Furthermore, Spotistic provided services to update and claim local business listings on various online directories, enhancing their visibility to potential customers. For more sophisticated needs, the platform could be integrated with existing CRM, booking, and ticketing systems to provide a more comprehensive analysis of campaign ROI. The business operated on a subscription-based model, with plans starting from $59 per month.
In September 2012, Spotistic participated in an accelerator program, securing approximately $186,000 in funding from Startupbootcamp. The company continued to operate independently until October 7, 2015, when it was acquired by Uberall, another entity in the local marketing software space.
Keywords: local marketing platform, online reputation management, social media monitoring, multi-channel posting, online-to-offline couponing, local business marketing, CRM integration, local SEO, business listing management, campaign ROI tracking, customer engagement tools, digital marketing for restaurants, social media management for shops, Uberall acquisition, Maxence Decrosse, Victor Landau, Startupbootcamp, Berlin startup, marketing analytics, customer review management