Sportway

Founded in Sweden in 2014 by Daniel Franck and Jonas Persson, Sportway operates as a digital media rights, data, and production company with a focus on automating sports video production. The founders, including CEO Daniel Franck and Chairman Jonas Persson, possess extensive backgrounds of over 25 years in sports media, media rights, and TV production, having previously founded and led companies like DMC Production and IEC in Sports. This deep industry experience underpins Sportway's strategy to address the underserved market of lower-tier and youth sports leagues.

Sportway provides an end-to-end, AI-automated video production solution that enables live and on-demand streaming of sporting events. The company's business model centers on forming long-term partnerships with sports federations, leagues, clubs, and promoters. It generates revenue by helping these partners produce, market, and monetize their content through subscriptions and pay-per-view models, often requiring no upfront investment from the clubs themselves. This approach creates new revenue streams for organizations that traditionally lacked the resources for high-quality broadcasts.

The core of Sportway's offering is its AI-powered camera system, which automatically films, produces, and broadcasts games. This technology is designed to be scalable and applicable to various sports, including ice hockey, football, basketball, and handball. Beyond live streaming, the platform offers a suite of services such as a 'Producer App' for manual broadcast control via a mobile phone, coaching tools for performance analysis, and a 'Situation Room' feature for post-game video review. Sportway also provides white-label solutions, allowing organizations to customize the streaming platform with their own branding. For the betting market, the company delivers a low-latency feed. A significant technological milestone was the use of AI to control professional PTZ cameras for a multi-camera production of France's top ice hockey league.

Since its inception, Sportway has expanded its operations across Europe, Australia, and New Zealand, with installations in over 13 countries. A key strategic development was the 2022 merger with the Norwegian company MyGame, which led to the formation of Sportway Media Group. This merger, along with several funding rounds, has supported the company's growth, including acquisitions like NextGenXV to enter the UK market. The company has established numerous partnerships with national sports federations, such as those for ice hockey in Finland and Sweden, and football in Norway.

Keywords: AI sports production, automated video streaming, grassroots sports broadcasting, sports media rights, live sports streaming, youth sports video, sports data production, automated camera system, sports content monetization, pay-per-view sports, white-label streaming platform, sports coaching tools, remote sports production, ice hockey streaming, football broadcasting, low-latency sports feed, sports federation partnerships, Daniel Franck, Jonas Persson, Sportway Media Group