Sports Innovation Lab
Helps the world's leading sports organizations identify and understand their fans, thereby enabling better fan experiences.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| investor investor | €0.0 | round | |
| N/A | €0.0 | round | |
| investor investor investor investor investor investor investor investor investor | €0.0 | round | |
* | N/A | $2.2m Valuation: $18.0m | Early VC |
| Total Funding | 000k | ||
| USD | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | 70 % | 30 % | 57 % | - |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Dealroom estimates
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Sports Innovation Lab operates as a market research and advisory firm with a specialized focus on the sports technology sector. Established in 2017 by co-founders Angela Ruggiero and Josh Walker, the Boston-based company provides data-driven intelligence to help sports organizations, brands, and media companies understand fan behavior and make strategic decisions.
The founding of the company leverages the distinct backgrounds of its creators. Angela Ruggiero is a four-time Olympic medalist in ice hockey and was inducted into the Hockey Hall of Fame. Her extensive experience extends beyond the rink, with roles on the International Olympic Committee and a background that includes an MBA from Harvard Business School. Josh Walker brings a wealth of experience from the technology research industry, having previously served as a Vice President of Research at Forrester, where he was instrumental in launching their Wave evaluation framework. This fusion of elite sports experience and technology research expertise underpins the firm's analytical approach.
The company's business model is centered on providing data, insights, and analytics to its clients, which include prominent names like the NFL, Nike, NASCAR, and the WNBA. Revenue is generated through research reports, advisory services, and access to its proprietary data platform, the Sports Data Cloud. This platform analyzes observational, transactional, and deterministic data to understand the modern 'Fluid Fan'—a term the company coined to describe fans whose interests and consumption habits are constantly evolving. The firm’s offerings help clients with targeted advertising, sponsorship effectiveness, and enhancing fan experiences. For instance, they offer detailed reports on topics ranging from athlete-driven media and streaming to women's sports and venue innovation. A recent strategic partnership with dentsu allows clients to access specialized sports audience data through dentsu's Merkury platform, enhancing the ability to create personalized marketing campaigns.
Keywords: fan intelligence, sports technology, market research, data analytics, sports marketing, fan engagement, sponsorship activation, sports business, behavioral analysis, Fluid Fan