Sports Data Labs
Human Data platform for the Sports Vertical.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
N/A | Early VC | ||
| Total Funding | 000k | ||
Sports Data Labs, Inc. (SD Labs), established in 2015, operates as a data-as-a-service provider specializing in the collection, analysis, and distribution of real-time human data captured from on-body sensors. The company was co-founded by Mark Gorski, Stan Mimoto, Vivek Khare, and George Ku. Gorski, the CEO, brings extensive experience from senior roles at the NBA and IMG and in trading sports media rights. Mimoto, the President, and Gorski are both alumni of Case Western Reserve University School of Law, and their legal and commercial expertise in athlete data has been central to the company's mission. Vivek Khare, the Head of Technology, has over two decades of experience in software engineering and architecture at companies like Daimler Chrysler and Lockheed Martin.
SD Labs' business model is centered on empowering data owners—specifically athletes—to control and monetize their personal performance data. The company has developed a proprietary Human Data Marketplace™ and patented technologies that facilitate the interoperability of various sensors and sensing systems. Using artificial intelligence, the collected raw data is transformed into actionable metrics, predictive insights, and simulations. This creates value for multiple stakeholders. For instance, the company provides real-time physiological data to broadcasters like CBS Sports and Fox Sports for enhanced fan engagement and creates novel data feeds for the sports betting industry. Revenue is generated through data acquisition and monetization solutions, sharing profits with the athletes who own the data.
The company serves a diverse client base across two main verticals: professional sports under the Sports Data Labs brand and the digital health ecosystem via its Human Data Labs division, launched in 2020. Key partners include the NFL Players Association (NFLPA), which holds an ownership stake, FIFPRO (the global football players' union), the PGA Tour, and Cleveland Clinic. These partnerships aim to establish frameworks for athlete data monetization, improve player health and safety, and support medical research. A significant milestone includes securing a partnership with the NFLPA to create new commercial opportunities for player performance data in verticals like fantasy sports, gaming, and NFTs. The venture-backed company has received strategic investments from firms such as EmergeVest and Aser Ventures to fuel its expansion.
Keywords: human data monetization, athlete performance data, real-time biometrics, sports analytics, sensor data platform, AI-powered insights, digital health data, Human Data Marketplace, sports betting data, player data rights, biofeedback technology, remote health monitoring, wearable sensor integration, data-as-a-service, sports technology, predictive analytics, fan engagement technology, NFLPA partnership, FIFPRO, personal data economy