Sportido

Sportido operates as a multifaceted digital platform within India's expanding sports technology market, designed to bridge the gap between sports enthusiasts and accessible playing opportunities. Founded in 2015 by Neeraj Aggarwala, Vishal Lunia, Akhil Ramachandran, and Akriti Anand, the company established its headquarters in Noida. The founding team brought diverse experiences, with Neeraj Aggarwala having previously co-founded the online insurance aggregator Easypolicy and possessing a master's in Strategic Marketing Management, which provided a strategic framework for the startup's launch.

The core of Sportido's business is a mobile application, available on both iOS and Android, which functions as a hyper-local ecosystem for sports and fitness. It allows individual users to find and connect with other players interested in similar activities, discover and book sports venues—such as courts, grounds, and swimming pools—and find trainers or coaches. The platform addresses a primary market friction point: the difficulty of coordinating players, time, and location for recreational sports. Revenue streams are diversified across a B2C and B2B model. For consumers, the platform facilitates bookings for over 700 different sports and fitness activities, taking a commission on these transactions. For business clients, Sportido offers a SaaS suite named 'Charge,' which provides venue and facility management tools to track bookings, manage customer flow, and monitor inventory.

Throughout its history, Sportido secured approximately $597K in funding over four rounds, backed by investors such as Inflection Point Ventures and Sumpoorna Group. The initial angel funding in 2016 was aimed at scaling operations and forging partnerships with service providers. A significant milestone occurred in March 2023 when Hudle, another sportstech startup, acquired a controlling stake in Sportido for an undisclosed amount. This move was strategic for Hudle, aiming to consolidate its position in the North Indian amateur sports market and expand its reach into new territories where Sportido had established a presence. Prior to the acquisition, Sportido had reported growth in user engagement, noting a high repeat transaction rate, with the average user transacting seven times over a six-month period.

Keywords: sports booking app, find players, book sports venues, sport-tech India, recreational sports platform, facility management SaaS, sports social network, Delhi-NCR sports, amateur sports, book cricket ground, book badminton court, find football turf, sports discovery, Hudle, Neeraj Aggarwala, Akhil Ramachandran, Vishal Lunia, Inflection Point Ventures, sports community app, fitness activity booking