Sport Buff
A way to hire the next generation of sport fans by providing real-time commitment and gaming mechanisms in addition to all sporting content.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| N/A | €0.0 | round | |
| investor investor investor investor investor | €0.0 | round | |
* | N/A | Angel | |
| Total Funding | 000k | ||
| USD | 2022 | 2023 |
|---|---|---|
| Revenues | 0000 | 0000 |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Dealroom estimates
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Sport Buff, founded in 2019, is a UK-based company operating at the intersection of sports media and gaming. The firm was established by CEO Benn Achilleas, a tech entrepreneur with a history of building digital engagement companies, and President Jonty Whitehead, a veteran with 30 years of experience in sports production and rights at major broadcasters. Their combined expertise in technology and sports broadcasting underpins the company's core offering.
The company's primary service is a real-time gamification platform that integrates directly into live and on-demand sports content. This technology provides an interactive overlay on top of broadcasts, featuring elements like polls, predictions, and quizzes. The objective is to increase viewer engagement, lengthen watch times, and provide broadcasters and rights holders with new avenues for audience monetization. Sport Buff's business model centers on creating new on-screen sponsorship assets and generating valuable fan data. The company serves media companies and major sports rights holders, with clients that have included Major League Soccer (MLS), DAZN, and Fox Sports Australia.
Sport Buff has secured notable funding to fuel its development. Following a pre-seed round in February 2021, the company raised approximately $2.5 million in a seed round in August 2022. This investment round included participation from Sport Republic, Longboard Capital, Calvert Drive, and Intrepid Ventures, as well as personal investment from Matthew Benham, the owner of the Premier League's Brentford FC. This capital is being used to scale the platform, expand partnerships, and enhance its on-screen digital graphic technology.
Keywords: fan engagement, gamification, sports technology, broadcast media, audience monetization, viewer retention, real-time engagement, sponsorship, ad inventory, sports streaming, interactive video, sports media, digital graphics, second screen, sports data, sports polling, live sports, on-demand sports, sports rights holders, sports broadcasting