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Fyber is a global technology company specializing in app monetization, providing a next-generation platform for mobile publishers. The company operates in the mobile advertising market, serving app developers who seek to maximize their revenue through effective monetization strategies. Fyber's business model revolves around offering a suite of proprietary technologies, including mediation and Real-Time Bidding (RTB), which help app developers discover better ways to monetize their mobile games and applications.

Fyber generates revenue by taking a percentage of the ad revenue generated through its platform. The company also offers various tools and services, such as the Fyber FairBid, a unified auction solution that allows publishers to maximize their ad revenue by enabling multiple ad networks to bid on their inventory in real-time. Additionally, Fyber provides access to a programmatic marketplace and an Offer Wall Edge, which further enhance monetization opportunities for app developers.

Fyber's clients include mobile app developers and publishers who are looking to optimize their ad revenue streams. The company is publicly traded on the Frankfurt Stock Exchange under the symbol FBEN, reflecting its established presence in the global market.

Keywords: app monetization, mobile publishers, RTB, mediation, ad revenue, programmatic marketplace, FairBid, Offer Wall Edge, mobile advertising, Frankfurt Stock Exchange.