SponsorMio
closedSponsorMio – Authentic influencer marketing.
| Date | Investors | Amount | Round |
|---|---|---|---|
N/A | - | ||
| Total Funding | 000k | ||
Founded in September 2018, SponsorMio operates as a digital marketplace focused on influencer marketing. The platform is designed to connect brands and marketing agencies with a curated network of influencers for promotional campaigns. Its primary function is to streamline the process of identifying, negotiating with, and managing influencers for marketing purposes, targeting businesses looking to enhance their brand presence through authentic endorsements.
The company was established by Marco Nazzari, a seasoned professional in the sports marketing industry. His extensive background includes serving as Managing Director for Immagine & Sport starting in 1998, and later for Repucom Italia in 2013. Nazzari also held the position of Chief Revenue Officer for Europe at Repucom and continued in a leadership role as Head of Commercial for Europe and the Middle East after Nielsen's acquisition of the company. His career journey reflects a deep-seated mission to provide the sports and entertainment business with professional tools to optimize relationships between properties and investors. This experience in managing major sports marketing projects for entities like Formula 1, MotoGP, and the UEFA Champions League shaped the strategic direction of SponsorMio.
SponsorMio's business model centers on facilitating transactions between two key user groups: companies seeking to advertise and influencers with an established following. The platform likely generates revenue through service fees, commissions on sponsorship deals brokered through the site, or a subscription-based model for agencies and brands requiring advanced tools for campaign management and analytics. It addresses a specific need in the digital advertising market for a more efficient way to execute influencer marketing strategies, moving beyond traditional advertising channels to leverage the direct, personal connection influencers have with their audiences.
Keywords: influencer marketing, sponsorship marketplace, digital advertising, brand partnerships, content creator collaboration, sports marketing, entertainment marketing, Marco Nazzari, influencer discovery, campaign management, authentic marketing, brand endorsement, creator economy, social media marketing, marketing platform, sponsorship deals, digital marketplace, brand ambassadorship, influencer negotiation