SPLT (Splitting Fares)

SPLT (Splitting Fares) operates as a business-to-business mobility company, providing a platform for enterprise clients such as corporations, universities, and municipalities to offer carpooling services to their employees and students. Founded in 2015 by Anya Babbitt and Yale Zhang, the company originated in New York City before relocating to Detroit to join the Techstars Mobility accelerator program. Babbitt, a serial entrepreneur with a background in marketing and brand strategy, conceived the idea after a personal experience sharing a car. Zhang's expertise lies in transportation and logistics.

The company's core product is a mobile application that connects users traveling along similar routes. An algorithm determines the optimal carpool matches and calculates the fastest routes to a shared place of work or study. This model is designed to create a closed network for colleagues, ensuring users do not travel with strangers. The platform allows for both spontaneous and pre-booked rides, shows real-time arrival information, and handles the online sharing of costs. Beyond standard carpooling, SPLT's technology can integrate company-provided buses and shuttles into its scheduling system. A key milestone for SPLT was its acquisition in February 2018 by Robert Bosch GmbH, a global technology and services supplier. Following the acquisition, SPLT continued to operate as an independent, wholly-owned subsidiary within the Bosch Group, with its management team remaining in place. Prior to the acquisition, SPLT had secured customers like DTE Energy, Honda, and Bosch itself, with a pilot in Mexico for the latter helping to initiate the acquisition talks. The firm also established a partnership with Lyft to provide non-emergency medical transportation, scheduling rides and managing insurance and Medicare reporting.

Revenue is generated by providing this ridesharing platform as a service to enterprise clients. This B2B approach targets the daily commuter market, aiming to reduce traffic congestion, decrease transportation costs, and lessen environmental impact. At the time of its acquisition, the service had approximately 140,000 users across the United States, Mexico, and Germany. Keywords: enterprise carpooling, corporate mobility, ridesharing platform, commuter solutions, B2B transportation, employee transport, university transport, smart mobility, sustainable commuting, closed-network carpool, shared mobility, mobility as a service, commute management, traffic reduction, non-emergency medical transportation, corporate shuttles, Anya Babbitt, Yale Zhang, Techstars Mobility, Bosch mobility services