Splitit (Formerly PayItSimple)
Powers the next generation of Buy Now, Pay Later (BNPL) through merchant-branded Installments-as-a-Service.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor investor | €0.0 | round |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| N/A | €0.0 | round | |
* | $50.0m | Post IPO Equity | |
| Total Funding | 000k | ||
| AUD | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | 306 % | 56 % | 57 % | 260 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | (1286 %) | (364 %) | (241 %) | (137 %) | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (1304 %) | (381 %) | (380 %) | (214 %) | - |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 |
| R&D % of revenue | 52 % | - | - | - | - |
Source: Company filings or news article, Equity research estimates
Related Content
Splitit operates on a B2B2C model, providing a merchant-branded, installments-as-a-service platform. The company partners with e-commerce platforms, retailers, and financial institutions, integrating its payment solution directly into their sales platforms.
For consumers, Splitit offers a way to make purchases and pay in interest-free monthly installments using their existing credit cards. This model allows shoppers to manage their cash flow without incurring new debt, as the service leverages their available credit line.
The company has also expanded its services to the B2B sector with the launch of Splitit Business Payments, bringing its installment payment model to business transactions. The platform is designed to be globally scalable, facilitating its adoption in new markets by leveraging the existing global credit card infrastructure.
Keywords: BNPL, Installments-as-a-Service, payment platform, e-commerce, retail, B2B2C, interest-free, credit card, merchant-branded, fintech