Splink
Official sport teams collectibles connected with a world made of augmented reality.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
* |
| €7.6m | Early VC |
| Total Funding | 000k | ||
| EUR | 2021 | 2022 | 2023 |
|---|---|---|---|
| EBITDA | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 |
| % profit margin | (1679 %) | (725 %) | (582 %) |
| EV | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 |
Source: Company filings or news article
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Splink operates at the intersection of sports memorabilia and digital engagement, offering a platform for creating physical collectibles for sports teams. The company was founded in 2018 in Lisbon, Portugal, by Hugo Matinho, Dulce Guarda, and Ivan da Silva Braz. Splink’s core business revolves around producing official, club-licensed vinyl collectibles, such as miniature football jerseys, that are integrated with augmented reality (AR).
The business serves sports clubs by providing a new way to connect with and monetize their fan base. When a fan purchases a collectible, they can use their smartphone to activate an AR experience, which superimposes digital information and interactive content onto their view of the physical item. This model creates a direct channel between the club and the supporter, offering exclusive content, news, and sponsor activations through push notifications. For the sports teams, this generates a new revenue stream and provides valuable data analytics on fan preferences and engagement, accessible through a tailored dashboard.
The primary product is the collectible itself, which acts as a physical memento of a specific season, player, or competition. The integrated AR technology is a key feature, designed to deepen the bond between fans and their favorite teams. This digital layer allows for ongoing interaction long after the initial purchase, distinguishing Splink’s offerings from traditional sports merchandise. By transforming a static collectible into an interactive experience, the company provides a tangible way for fans to display their loyalty while giving clubs a modern tool for fan engagement.
Keywords: sports collectibles, augmented reality, fan engagement, sports memorabilia, football jerseys, vinyl collectibles, sports technology, club merchandise, fan monetization, digital collectibles, interactive merchandise, sports marketing, AR experience, physical-to-digital, fan data analytics, sports licensing, club partnerships, supporter engagement, mobile interaction, collectible figures